DW World

Danny Wonker is my story, the story of a child who grew up between his father's cosmetic laboratory and his mother's dedication. I read my father’s notebook and was amazed by his formulas. It was an unknown and incomprehensible "language", but he kept repeating to me: "Daniele, here is our history, the history of our family. Now they seem incomprehensible scribbles but you will see that these formulas will write your future, a part of your life. That day you will understand. " So it was. My father was right. When I embarked on this journey, I reviewed the formulas written in pen on that old notebook and I realized that I had to create something that would combine my vision with my family’s history. A passion that has become Danny Wonker's mission: to take care of people through their hair’s health, choosing the highest quality without compromising. Danny Wonker is a true story. A story full of sacrifices and satisfactions, however, always led by unconditional love towards its mission.